Sasa Launches Global Initiative, Spreading Hope Amidst The Pandemic With Good Food And An Infectious Song

Sasa Launches Global Initiative, Spreading Hope Amidst The Pandemic With Good Food And An Infectious Song

Nothing binds people together quite like food and music. Launching “Sasa to the World”, a song dedicated to global citizens from all walks of life, Indonesian food & seasoning brand Sasa makes efforts to foster some much needed optimism in the face of the current pandemic.

More than a year has passed since the world was hit with the pandemic and it’s safe to say that nothing’s been the same ever since. While various efforts have been made globally to curb the spread of the virus, the number of cases continue to grow, leaving us with a sense of resignation and hopelessness with what appears to be no end in sight.   

Enter Sasa, a trusted Indonesian food company known for their wide range of instant seasonings and sauces. With products available both locally and internationally, they have successfully introduced authentic Asian flavors to a global audience, spreading the love for Asian food worldwide. A market leader with a considerable amount of influence, they’ve taken steps to prove that just because you’re not in the front line, doesn’t mean that you can’t make a difference or contribute to the community to improve the current state of affairs.

As part of a global CSR initiative, they’ve released an infectious song called “Sasa to the World” to unite the nations, spreading positive energy and offering strength to anyone and everyone who has been affected by the pandemic in one way or another. After all, in times like these where anxiety runs high and social interactions are limited, mental health is just as important as your physical well-being. Offering a bright outlook on life, this hopeful tune might just make all the difference. 

Performed by local Indonesian band HIVI!, the upbeat song, on top of being fun and easy to sing along to, also relays the important message of finding happiness and persevering in lieu of challenges and uncertainty. Accompanied by a bright and vibrant music video which features men, women and children of different nationalities and cultures, it further emphasizes the significance of working together to overcome adversity - that despite our varying backgrounds, every single one of us is responsible and has a part to play to beat the virus. 

As Dr. Rudolf Tjandra, the CEO of Pt. Sasa Inti said, "Sasa is about happiness and hope. We believe that human beings are resilient, resourceful and able to beat all odds if we come together as one, across all nationalities, genders, races, and religions. As the leading food and seasoning company from Indonesia, this is our most heartfelt contribution to each and everyone of us.”

Through this song, Sasa offers a truly heartwarming perspective that is guaranteed to put a smile on your face and keep your spirits up. 

Watch the full video here:

Aside from bringing joy through music, Sasa has also stayed true to their roots and continues to give back to society by providing food and ingredients that are both delicious and nutritious at the same time. They have dutifully enhanced their products with various nutrients and minerals, making them the perfect ingredients for cooking up a healthy yet flavorful home-cooked meal.

Using their seasoned flour mixture (tepung bumbu) which is rich in vitamins, whip up a healthier version of fried chicken that is equally crispy on the outside and juicy on the inside. You can also serve up a delicious curry for dinner with their new range of coconut milk (santan) which contains added fibre and omega-3, a source of healthy fats that helps to lower blood pressure and reduces risk of heart diseases. Not only are these dishes tasty, they also give you a much needed immunity boost, especially in these trying times. 

Related: 10 Fried Chicken Recipes With A Satisfying Crunch

Nothing brings people together like food and music as they simply transcend cultural boundaries. With these fresh initiatives, Sasa is bound to make a positive global impact, inspiring others with their optimistic attitude and delicious food.


This article was created in association with Sasa.

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