Dive into an Exciting New Food Future with Selangor International Expo (F&B) 2022

Dive into an Exciting New Food Future with Selangor International Expo (F&B) 2022

Don’t miss out on the latest game-changing F&B innovations, highly-anticipated trade exhibitions and show-stopping culinary action at this year’s Selangor International Expo (F&B)

Selangor’s biggest F&B trade show conference and global networking platform is back with fresh ideas and new opportunities from 6th to 9th October 2022 at the Kuala Lumpur Convention Centre (KLCC). It is a key part of the Selangor International Business Summit, which saw over 25,000 visitors last year, and surpassed RM217.6 million in transaction value.

Supported by the Selangor State Government and powered by Invest Selangor Berhad, this Selangor’s biggest F&B trade show will feature leading players from ASEAN’s diverse and rapidly growing food and beverage industry, agritech startups to fresh agricultural food suppliers to wholesalers and retailers. 

Enjoy This Year’s Highlights Both Physically and Virtually

This year’s expansive floor space of over 9,700 square meters from Hall 1 to 5 in KLCC means trade participants can showcase existing products, launch new ones and increase their brand visibility to the industry effortlessly. SIE (F&B) is also held alongside the 4th Selangor International Culinary Festival, where renowned chefs will compete to dazzle the judges and crowd with their exquisite culinary creations. 

Take Your Business to The Next Level

With over 400 participating companies, and over 100 buyers from 30 countries expected this year, SIE (F&B) 2022 is a great platform to connect with potential business partners, source for reliable importers in the Hosted Buyers’ Program, and learn about the new technologies across the F&B industry. Join interactive sessions to glean the latest insights from experts, and explore the diverse array of booths to experience product demos firsthand.     

Who should attend?

SIE (F&B) welcomes participants from the following industry segments:

  • Fresh Agricultural Food

  • Cultivated Food Products

  • Prepared (Ready-to-Eat) Meals

  • Healthy & Organic Foods

  • Beverages

  • Baked Goods & Pastries

  • Sweets, snacks, and desserts

  • Food Preparation Equipment

  • Processing and Packaging Equipment

  • Food Packaging and Materials

  • Kitchenware, Utensils, and Supplies

  • Food Technology

  • Ingredients & Services

This international trade exhibition will also benefit participants such as executive chefs, hotel owners & operators, F&B Entrepreneurs, F&B Directors & Managers, wholesalers, importers & distributors, retailers, education professionals and government agencies.

Showcase your Products and Technologies with a Trade Show Booth

Exhibitors who are looking to boost their presence at this year’s SIE (F&B) can rent raw space at RM 600 per square metre (minimum of 18 sqm), or invest in a Standard Shell Scheme that includes space at RM 6,070 per booth.  This option includes a table, folding chair, one unit of 13 Amp power, needle punch carpet and fascia name.

Put Your Culinary Skills to the Test at the SICF Culinary Challenge

With over RM 34,000 worth of cash prizes up for grabs and the prestige of being reigning champion in several categories, chefs and rising culinary talents alike can put their artistic, creative and cooking skills to the test at the Selangor International Culinary Festival (SICF) Culinary Challenge, that is happening concurrently during SIE 2022 in Hall 1. There are three broad categories – the team challenge, individual challenge and the Malaysia Catering Cup.

The Malaysia Catering Cup is open to teams from hotels, restaurants, chef’s clubs and associations as well as catering institutions. Teams of five (including one helper) compete against each other to whip up local favorites, modern Asian cuisine as well as western dishes to feed 20 people. The must-have ingredients list includes brand ingredients from Meat & Livestock Australia, Kikkoman and Haco. Teams will be judged based on criteria like taste, correct professional preparation, presentation and service.

The team challenge is similar to the Catering Cup, where teams of five members compete in one of two challenges: create a 3-course “to-go” meal or  a gourmet high-tea set for 20 people, using Real California Milk products and Potatoes USA respectively. The 3-course meal must include a starter, pizza main and dessert while the high tea set needs to have finger food, savory tarts and sandwiches.

In the individual challenge, chefs can compete in any of the six categories, ranging from Pulut Kuning Hantaran (Malaysian turmeric glutinous rice) displays, vegetable carving to pastry making, traditional Nyonya dessert making and dressing cupcakes. Finished artistic products and the live carving competitions are rated on their technical skills and degree of difficulty, creativity and originality as well as design and composition.

Interested chefs and relevant culinary organizations can register for the competition here.

Entry Requirements for International Visitors and Trade Participants

For those who wish to fly in to participate or visit, there’s great news – international flights have resumed to Kuala Lumpur, and flying in has never been easier. Malaysia recently relaxed its entry requirements into the country in a bid to reopen tourism. International visitors to SIE (F&B) 2022 are no longer required to show their vaccination status or undergo a pre-departure or on-arrival COVID-19 test at the airport. Masks are mandatory indoors, on public transportation and in taxis, but are optional outdoors.

Register Now to Access Selangor’s Biggest F&B Trade Show

Connect with thousands of other industry professionals and build new prospects at this year’s Selangor International Expo (SIE). This event runs from 6th to 9th October 2022 in Halls 1 to 5 at the Kuala Lumpur Convention Centre.

  • What are you waiting for? Get the most out of this year’s SIE (F&B) by registering early here.

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