1. Aussie beef and lamb have all your essential nutrients 

Australian beef and lamb are lean and naturally contain 13 essential nutrients required for good health, including Iron, Zinc, Omega-3 and B vitamins.

2. 100% halal-guaranteed! 

For those looking for 100% halal-certified meat, you can be assured that Australia has in place an industry benchmark Halal Assurance programme. This means meeting strict conditions for animal slaughter, meat processing, and zero tolerance for animal abuse and mistreatment. Additionally, livestock must also be provided with clean water, food, fresh air and enough space to roam. 

3. Australia is the industry leaders in red meat  

Aussie lamb miso ramen noodles, recipe here. Photo: True Aussie Beef & Lamb

Did you know? The Australian red meat industry has been more than 200 years in the making, with the humane treatment of being paramount.  

4. Their commitment to animal welfare is absolute

In fact, so strict is their commitment to animal welfare that Australia doesn’t produce ‘white veal’, which is from about 18 - 20 weeks’ old calves that are fed only milk, with movement and exposure to sunlight restricted. Australia has a strict code of animal welfare practices, which ensures the animals are reared in small groups in the open and fed a diet of milk and grass or grain.

5. It has some of the best farms in the world  

Australia produces 3% of the world’s beef and is the second largest beef exporter in the world. The farms in Australia are ideal for producing top quality beef and lamb, as animals are nature-grazed in a land blessed with golden sunshine and lush green pastures. 

6. Try Aussie lamb, sheep and goat too 

Zesty lemon and roasted garlic leg of lamb steak, recipe here. Photo: True Aussie Beef & Lamb

It’s not just beef - Australia also produces top quality lamb, sheep and goat meat. Australia is the world’s largest exporter of sheep meat and the second largest producer of lamb and mutton. In Australia, sheep are produced in a wide range of climates, from the arid and semi-arid parts of the inland region to the high rainfall areas of New South Wales, Victoria, South Australia, Tasmania and the southwest corner of Western Australia.

7. It’s the place for Wagyu! 

The largest Wagyu herd outside Japan is in Australia, although 80-90% of domestic production is exported. Traditionally, wagyu are raised on pasture and then spend a considerable amount of time in high tech feedlots – anywhere from a year through to 600 days.

8. What’s the fuss with wagyu? 

Well, Wagyu is unsurpassed for its marbling, which leads to tender and juicy beef with rich textures and flavour. Wagyu tends to have a softer fat composition and a finer meat texture than other beef.

9. Get Australia beef and meat in Singapore now 

If you haven’t heard, over 30 restaurants are celebrating made in Australia beef in Singapore! They range from restaurants, to bars, and meat suppliers for eating out, takeaways, and for your cooking at home. The Great Steak Escape is a celebration of Australian Beef across South East Asia, starting in Singapore and Indonesia, Malaysia and Thailand, over the coming months.

10. Take part in the Great Steak Escape in Malaysia too!

Malaysian style Stir-fry Australian beef with chili and local eggplant, recipe here. Photo: True Aussie Beef & Lamb

And if you’re in Malaysia, as part of the Great Steak Escape from 15th August onwards, follow the Instagram page @trueaussiemy and post your favourite Aussie beef recipes to win weekly prizes.

Go here for more on The Great Steak Escape.

This article was published in association with True Aussie Beef, which brings you the best of Australia to plates all over the world. Their world-leading supply chain has underpinned Australia's reputation for producing some of the highest quality beef.